Enhancing strategic management using a “quantified VRIO”: Adding value with the MCDA approach
نویسندگان
چکیده
Strategic management has been popularized since the 1960s as a useful tool in search for success factors organizations’ internal and external environments. researchers have observed created strategies now considered to be essential pillars of contemporary operations. This approach relies on managers’ ability understand evaluate contextual trends, but variety questions left unanswered, especially regarding analyses combinations quantitative qualitative decision criteria. study sought enhance strategic by developing quantified valuable, rare, inimitable, organized (VRIO) framework using multiple-criteria analysis (MCDA) approach. To accomplish this objective, proposed VRIO model was combined with Choquet integral, real-life application conducted test approach’s adequacy support management. The integrated methodology developed shown offer an innovative business improvement process. perceived benefits limitations are also presented analyzed.
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ژورنال
عنوان ژورنال: Technological Forecasting and Social Change
سال: 2022
ISSN: ['0040-1625', '1873-5509']
DOI: https://doi.org/10.1016/j.techfore.2021.121251